Date Nite Game Nite — Brand Guidelines

Tagline: Play • Connect • Belong
Sub-tagline: An Immersive Social Experience
Location: Nashville, TN

1. Brand Identity & Logo

Primary Mark: DATE NITE GAME NITE
- Typography: Elegant Serif display for "DATE NITE", paired with expressive vibrant brush script typography for "GAME NITE" featuring glowing heart accents.
- Core Brand Motto: PLAY • CONNECT • BELONG and MEET • PLAY • CONNECT • BELONG
- Descriptor: AN IMMERSIVE SOCIAL EXPERIENCE

Name	Hex Code	Purpose & Usage
Primary Purple	`#6A00E6`	Main brand color. Primary buttons, key UI elements, active links, brand highlights.
Secondary Purple	`#8A2BE2`	Hover states, secondary interactive elements, button borders, gradient stops.
Accent Lavender	`#B794F6`	Subtle highlights, active borders, decorative icons, interactive micro-states.
Background Black	`#07040B`	Primary website background. A deep, rich obsidian/black tone.
Surface	`#1A1424`	Cards, containers, modals, menus, form inputs, distinct section backgrounds.
Muted Text	`#ADA4C7`	Secondary text, subtitles, placeholders, disabled elements, metadata.
Primary Text	`#F5F3FF`	Main headlines, body copy, clean and high-contrast readability on dark backgrounds.

Hero / Accent Brand Gradient:
- linear-gradient(to right, #6A00E6, #8A2BE2)
- Usage: Hero banner highlights, call-to-action cards, primary buttons, visual glow accents.

Editorial / Serif Display: Elegant serif (e.g., Playfair Display, Cinzel, or Cormorant Garamond) used for dramatic, upscale headlines (e.g., "Game Nights Are Better").
Expressive Accent Script / Brush: Edo SZ (/assets/edosz.ttf) for energetic handwritten accents and brand highlights (e.g., "The GameBros", "Game Night"), with fallback to Permanent Marker and cursive.
Subheaders & Badges: Uppercase, tracked/spaced sans-serif font (e.g., letter-spacing: 0.2em; font-size: 0.85rem;).
Body & UI Elements: Clean modern sans-serif (e.g., Inter, Plus Jakarta Sans, or Outfit) for crisp legibility.